Median Salary
$166,790
per year, national
Hourly Rate
$80.19
based on 2,080 hrs/yr
Top 10% Earn
$293,610
entry level starts ~$90,260
Pay Grade
A+
elite pay · 395,000 employed
How much does a Marketing Manager make?
Marketing Managers in the United States bring home a median salary of $166,790 a year, or around $80.19 an hour. Pay spans a wide range: the bottom 10% earn under $90,260, while the top 10% earn $293,610.
That is $105,400 more than the median across all occupations in BLS data ($61,390).
Marketing Manager salary range by percentile
Half of all Marketing Managers earn between $123,020 and $216,410 a year.
| Pay level | Annual salary | Hourly rate | |
|---|
| 10th percentile (entry level) | $90,260 | $43.39 |
|
| 25th percentile (early career) | $123,020 | $59.14 |
|
| 50th percentile (median) | $166,790 | $80.19 |
|
| 75th percentile (experienced) | $216,410 | $104.04 |
|
| 90th percentile (top earners) | $293,610 | $141.16 |
|
Highest-paying states for Marketing Manager
Where you work matters more than almost anything else. Massachusetts leads the country for Marketing Manager pay at $212,020 a year, followed by California ($193,620) and Virginia ($187,820). At the other end, West Virginia posts the lowest median at $98,750 — a gap of $113,270 for the same job, driven by local demand, industry mix, and cost of living.
Marketing Manager salary in every state
Official BLS state-level figures across 48 states and territories. Click a state for the full local breakdown.
Massachusetts $212,020California $193,620Virginia $187,820Colorado $182,730New York $181,200New Jersey $180,040District of Columbia $177,170Minnesota $173,300Washington $172,270Connecticut $169,240South Dakota $167,750Montana $165,580North Carolina $165,480Illinois $162,860Wyoming $161,580Oregon $161,560Georgia $160,760Kansas $154,510Maryland $154,160Pennsylvania $150,810Texas $147,880South Carolina $143,290New Hampshire $143,280Florida $142,620Idaho $142,090Utah $139,830Michigan $138,510Arkansas $136,520Indiana $136,260Maine $135,380Wisconsin $133,600Ohio $132,330Arizona $132,220Tennessee $131,990Iowa $131,120Missouri $130,550Kentucky $128,930Oklahoma $126,920North Dakota $125,580New Mexico $122,980Louisiana $120,650Alabama $120,160Hawaii $117,770Alaska $116,270Nebraska $110,570Nevada $107,550Mississippi $100,940West Virginia $98,750
Workforce and education
About 395,000 people work as Marketing Managers in the United States. The mean (average) wage is $177,770 — above the median, which means high earners pull the average up. On qualifications: a bachelor's degree (about 4 years of college) is the standard entry requirement, per O*NET occupation data.
Frequently asked questions
How much does a Marketing Manager make in the United States?
The median Marketing Manager salary in the United States is $166,790 per year, or about $80.19 per hour, according to U.S. Bureau of Labor Statistics estimates. Entry-level pay (10th percentile) starts around $90,260, while the top 10% of earners make $293,610 or more.
How does Marketing Manager pay compare to other jobs?
With a pay grade of A+ (elite pay), the Marketing Manager median of $166,790 is above the national median across all occupations tracked in BLS data ($61,390).
Which state pays Marketing Managers the most?
Massachusetts is the highest-paying state for Marketing Managers, with a median salary of $212,020 per year, based on official state-level BLS wage estimates.
How long does it take to become a Marketing Manager?
Becoming a Marketing Manager typically requires about 4 years of college. A bachelor's degree (about 4 years of college) is the standard entry requirement.
How many Marketing Managers work in the United States?
About 395,000 people were employed as Marketing Managers in the United States in the latest BLS Occupational Employment and Wage Statistics estimates.
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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), Unknown vintage. Education requirements: O*NET (U.S. Department of Labor). Percentiles, employment, and state figures are official BLS estimates; hourly figures assume 2,080 hours/year. Individual pay varies by employer, experience, and location.