California Median
$193,620
per year
Hourly Rate
$93.09
based on 2,080 hrs/yr
vs National
+16% vs US median
US median $166,790
State Rank
#2 of 48
54,660 employed here
How much does a Marketing Manager make in California?
Marketing Managers in California take home a median of $193,620 annually — roughly $93.09 an hour — which runs 16% above the national median of $166,790.
Within California, entry-level pay starts around $104,370 while the top 10% make $326,400 or more. The middle 50% of earners fall between $139,950 and $271,360 a year.
Marketing Manager salary range in California
| Pay level | Annual salary | Hourly rate | |
|---|
| 10th percentile (entry level) | $104,370 | $50.18 |
|
| 25th percentile (early career) | $139,950 | $67.28 |
|
| 50th percentile (median) | $193,620 | $93.09 |
|
| 75th percentile (experienced) | $271,360 | $130.46 |
|
| 90th percentile (top earners) | $326,400 | $156.92 |
|
How California compares
California ranks 2nd out of 48 states and territories for Marketing Manager pay. The top 5 best-paying states:
Marketing Manager salary in other states
Massachusetts $212,020Virginia $187,820Colorado $182,730New York $181,200New Jersey $180,040District of Columbia $177,170Minnesota $173,300Washington $172,270Connecticut $169,240South Dakota $167,750Montana $165,580North Carolina $165,480Illinois $162,860Wyoming $161,580Oregon $161,560Georgia $160,760Kansas $154,510Maryland $154,160Pennsylvania $150,810Texas $147,880South Carolina $143,290New Hampshire $143,280Florida $142,620Idaho $142,090Utah $139,830Michigan $138,510Arkansas $136,520Indiana $136,260Maine $135,380Wisconsin $133,600Ohio $132,330Arizona $132,220Tennessee $131,990Iowa $131,120Missouri $130,550Kentucky $128,930Oklahoma $126,920North Dakota $125,580New Mexico $122,980Louisiana $120,650Alabama $120,160Hawaii $117,770Alaska $116,270Nebraska $110,570Nevada $107,550Mississippi $100,940West Virginia $98,750
Working as a Marketing Manager in California
Nationally, about 395,000 people work as Marketing Managers in the United States. A bachelor's degree (about 4 years of college) is the standard entry requirement.
Considering a move? Compare California pay ($193,620) against the highest-paying state above, and weigh the difference against housing and everyday costs — a smaller paycheck in a cheaper state can stretch further.
Frequently asked questions
How much does a Marketing Manager make in California?
The median Marketing Manager salary in California is $193,620 per year, or about $93.09 per hour, per official BLS state wage estimates. Salaries typically range from $104,370 at the entry level to $326,400 for the top 10% of earners.
How does California pay compare to the national average?
California pays Marketing Managers about 16% more than the national median of $166,790. California ranks 2nd out of 48 states and territories reporting this occupation.
Is California a good state for Marketing Managers?
Yes on pay — California pays above the national median for this occupation, at $193,620 a year. About 54,660 Marketing Managers are employed in California. Weigh that against local housing and living costs before moving.
What are the highest-paying jobs in California?
The highest-paying occupations in California include Ophthalmologist, Except Pediatric ($400,150), Neurologist ($357,080), Airline Pilots, Copilots, and Flight Engineers ($353,900), based on median annual pay in official BLS state estimates.
← See the national Marketing Manager salary report
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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), Unknown vintage. Education requirements: O*NET (U.S. Department of Labor). State figures are official BLS state-level wage estimates. Where BLS suppresses a state percentile, it is scaled from the official national distribution. Individual pay varies by employer, metro area, and experience.