Retail Salesperson Salary in Wisconsin (2026)

Official state-level BLS pay data for Retail Salespersons in Wisconsin, plus how it compares with the rest of the country.

Official BLS state wage data · Unknown vintage
Wisconsin Median
$34,480
per year
Hourly Rate
$16.58
based on 2,080 hrs/yr
vs National
-3% vs US median
US median $35,410
State Rank
#25 of 51
67,640 employed here

How much does a Retail Salesperson make in Wisconsin?

A Retail Salesperson working in Wisconsin earns a median salary of $34,480 per year, or about $16.58 per hour. That is 3% below the national median of $35,410 for this occupation.

Within Wisconsin, entry-level pay starts around $27,300 while the top 10% make $47,870 or more. The middle 50% of earners fall between $29,100 and $37,810 a year.

Retail Salesperson salary range in Wisconsin

Pay levelAnnual salaryHourly rate
10th percentile (entry level)$27,300$13.13
25th percentile (early career)$29,100$13.99
50th percentile (median)$34,480$16.58
75th percentile (experienced)$37,810$18.18
90th percentile (top earners)$47,870$23.01

How Wisconsin compares

Wisconsin ranks 25th out of 51 states and territories for Retail Salesperson pay. The top 5 best-paying states:

RankStateMedian salary
1Washington$39,560
2District of Columbia$38,500
3California$38,440
4Colorado$37,950
5Hawaii$37,790

Working as a Retail Salesperson in Wisconsin

Nationally, about 3,898,000 people work as Retail Salespersons in the United States. No college degree is required — most training happens on the job.

Considering a move? Compare Wisconsin pay ($34,480) against the highest-paying state above, and weigh the difference against housing and everyday costs — a smaller paycheck in a cheaper state can stretch further.

Frequently asked questions

How much does a Retail Salesperson make in Wisconsin?
The median Retail Salesperson salary in Wisconsin is $34,480 per year, or about $16.58 per hour, per official BLS state wage estimates. Salaries typically range from $27,300 at the entry level to $47,870 for the top 10% of earners.
How does Wisconsin pay compare to the national average?
Wisconsin pays Retail Salespersons about 3% less than the national median of $35,410. Wisconsin ranks 25th out of 51 states and territories reporting this occupation.
Is Wisconsin a good state for Retail Salespersons?
Pay runs below the national median here, at $34,480 a year. About 67,640 Retail Salespersons are employed in Wisconsin. A lower cost of living can offset the smaller paycheck, so compare take-home value, not just salary.
What are the highest-paying jobs in Wisconsin?
The highest-paying occupations in Wisconsin include Cardiologist ($636,580), Orthopedic Surgeon, Except Pediatric ($572,060), Anesthesiologist ($443,990), based on median annual pay in official BLS state estimates.

← See the national Retail Salesperson salary report

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), Unknown vintage. Education requirements: O*NET (U.S. Department of Labor). State figures are official BLS state-level wage estimates. Where BLS suppresses a state percentile, it is scaled from the official national distribution. Individual pay varies by employer, metro area, and experience.