Market Research Analysts and Marketing Specialists Salary in Alabama (2026)

Official state-level BLS pay data for Market Research Analysts and Marketing Specialists in Alabama, plus how it compares with the rest of the country.

Official BLS state wage data · Unknown vintage
Alabama Median
$59,530
per year
Hourly Rate
$28.62
based on 2,080 hrs/yr
vs National
-24% vs US median
US median $78,760
State Rank
#48 of 51
8,390 employed here

How much do Market Research Analysts and Marketing Specialists make in Alabama?

Market Research Analysts and Marketing Specialists working in Alabama earn a median salary of $59,530 per year, or about $28.62 per hour. That is 24% below the national median of $78,760 for this occupation.

Within Alabama, entry-level pay starts around $36,100 while the top 10% make $114,010 or more. The middle 50% of earners fall between $46,330 and $79,690 a year.

Market Research Analysts and Marketing Specialists salary range in Alabama

Pay levelAnnual salaryHourly rate
10th percentile (entry level)$36,100$17.36
25th percentile (early career)$46,330$22.27
50th percentile (median)$59,530$28.62
75th percentile (experienced)$79,690$38.31
90th percentile (top earners)$114,010$54.81

How Alabama compares

Alabama ranks 48th out of 51 states and territories for Market Research Analysts and Marketing Specialists pay. The top 5 best-paying states:

RankStateMedian salary
1Massachusetts$101,810
2Delaware$101,270
3New York$98,580
4District of Columbia$98,090
5Washington$95,120

Working as Market Research Analysts and Marketing Specialists in Alabama

Nationally, about 900,000 people work as Market Research Analysts and Marketing Specialists in the United States. A bachelor's degree (about 4 years of college) is the standard entry requirement.

Considering a move? Compare Alabama pay ($59,530) against the highest-paying state above, and weigh the difference against housing and everyday costs — a smaller paycheck in a cheaper state can stretch further.

Frequently asked questions

How much do Market Research Analysts and Marketing Specialists make in Alabama?
The median Market Research Analysts and Marketing Specialists salary in Alabama is $59,530 per year, or about $28.62 per hour, per official BLS state wage estimates. Salaries typically range from $36,100 at the entry level to $114,010 for the top 10% of earners.
How does Alabama pay compare to the national average?
Alabama pays Market Research Analysts and Marketing Specialists about 24% less than the national median of $78,760. Alabama ranks 48th out of 51 states and territories reporting this occupation.
Is Alabama a good state for Market Research Analysts and Marketing Specialists?
Pay runs below the national median here, at $59,530 a year. About 8,390 Market Research Analysts and Marketing Specialists are employed in Alabama. A lower cost of living can offset the smaller paycheck, so compare take-home value, not just salary.
What are the highest-paying jobs in Alabama?
The highest-paying occupations in Alabama include Cardiologist ($519,480), Dermatologist ($394,550), Anesthesiologist ($392,350), based on median annual pay in official BLS state estimates.

← See the national Market Research Analysts and Marketing Specialists salary report

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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), Unknown vintage. Education requirements: O*NET (U.S. Department of Labor). State figures are official BLS state-level wage estimates. Where BLS suppresses a state percentile, it is scaled from the official national distribution. Individual pay varies by employer, metro area, and experience.