North Carolina Median
$78,410
per year
Hourly Rate
$37.70
based on 2,080 hrs/yr
vs National
+-0% vs US median
US median $78,760
State Rank
#13 of 51
30,700 employed here
How much do Market Research Analysts and Marketing Specialists make in North Carolina?
Market Research Analysts and Marketing Specialists in North Carolina take home a median of $78,410 annually — roughly $37.70 an hour — which runs 0% above the national median of $78,760.
Within North Carolina, entry-level pay starts around $43,780 while the top 10% make $155,670 or more. The middle 50% of earners fall between $58,430 and $109,810 a year.
Market Research Analysts and Marketing Specialists salary range in North Carolina
| Pay level | Annual salary | Hourly rate | |
|---|
| 10th percentile (entry level) | $43,780 | $21.05 |
|
| 25th percentile (early career) | $58,430 | $28.09 |
|
| 50th percentile (median) | $78,410 | $37.70 |
|
| 75th percentile (experienced) | $109,810 | $52.79 |
|
| 90th percentile (top earners) | $155,670 | $74.84 |
|
How North Carolina compares
North Carolina ranks 13th out of 51 states and territories for Market Research Analysts and Marketing Specialists pay. The top 5 best-paying states:
Market Research Analysts and Marketing Specialists salary in other states
Massachusetts $101,810Delaware $101,270New York $98,580District of Columbia $98,090Washington $95,120California $94,700Colorado $93,050New Jersey $88,190Minnesota $87,510Rhode Island $86,240Oregon $79,150Illinois $79,120Connecticut $77,740Virginia $76,980Maryland $76,370Georgia $75,850Florida $75,450Vermont $74,880Ohio $72,790Texas $72,520Maine $71,980Arizona $71,940Nevada $71,840Kansas $70,430Missouri $70,140Tennessee $69,790South Carolina $69,440Pennsylvania $68,760Montana $68,080Michigan $66,780Alaska $66,710Iowa $66,390Arkansas $65,430Wisconsin $64,800New Hampshire $64,570Indiana $63,700South Dakota $63,490Utah $62,630New Mexico $61,950Oklahoma $61,940North Dakota $61,580Kentucky $61,480Wyoming $60,990Idaho $60,970Nebraska $60,000Louisiana $59,690Alabama $59,530Hawaii $59,390Mississippi $56,640West Virginia $52,340
Working as Market Research Analysts and Marketing Specialists in North Carolina
Nationally, about 900,000 people work as Market Research Analysts and Marketing Specialists in the United States. A bachelor's degree (about 4 years of college) is the standard entry requirement.
Considering a move? Compare North Carolina pay ($78,410) against the highest-paying state above, and weigh the difference against housing and everyday costs — a smaller paycheck in a cheaper state can stretch further.
Frequently asked questions
How much do Market Research Analysts and Marketing Specialists make in North Carolina?
The median Market Research Analysts and Marketing Specialists salary in North Carolina is $78,410 per year, or about $37.70 per hour, per official BLS state wage estimates. Salaries typically range from $43,780 at the entry level to $155,670 for the top 10% of earners.
How does North Carolina pay compare to the national average?
North Carolina pays Market Research Analysts and Marketing Specialists about 0% more than the national median of $78,760. North Carolina ranks 13th out of 51 states and territories reporting this occupation.
Is North Carolina a good state for Market Research Analysts and Marketing Specialists?
Yes on pay — North Carolina pays above the national median for this occupation, at $78,410 a year. About 30,700 Market Research Analysts and Marketing Specialists are employed in North Carolina. Weigh that against local housing and living costs before moving.
What are the highest-paying jobs in North Carolina?
The highest-paying occupations in North Carolina include Surgeon, All Other ($398,410), Dermatologist ($367,350), Emergency Medicine Physician ($339,350), based on median annual pay in official BLS state estimates.
← See the national Market Research Analysts and Marketing Specialists salary report
Related salaries
$102,320
median pay · 1,067,000 employed
$83,680
median pay · 1,450,000 employed
$83,050
median pay · 1,087,000 employed
$62,370
median pay · 57,000 employed
$58,460
median pay · specialist role
$78,210
median pay · 112,000 employed
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), Unknown vintage. Education requirements: O*NET (U.S. Department of Labor). State figures are official BLS state-level wage estimates. Where BLS suppresses a state percentile, it is scaled from the official national distribution. Individual pay varies by employer, metro area, and experience.