Utah Median
$62,630
per year
Hourly Rate
$30.11
based on 2,080 hrs/yr
vs National
-20% vs US median
US median $78,760
State Rank
#39 of 51
14,510 employed here
How much do Market Research Analysts and Marketing Specialists make in Utah?
Market Research Analysts and Marketing Specialists working in Utah earn a median salary of $62,630 per year, or about $30.11 per hour. That is 20% below the national median of $78,760 for this occupation.
Within Utah, entry-level pay starts around $38,380 while the top 10% make $120,410 or more. The middle 50% of earners fall between $46,010 and $85,450 a year.
Market Research Analysts and Marketing Specialists salary range in Utah
| Pay level | Annual salary | Hourly rate | |
|---|
| 10th percentile (entry level) | $38,380 | $18.45 |
|
| 25th percentile (early career) | $46,010 | $22.12 |
|
| 50th percentile (median) | $62,630 | $30.11 |
|
| 75th percentile (experienced) | $85,450 | $41.08 |
|
| 90th percentile (top earners) | $120,410 | $57.89 |
|
How Utah compares
Utah ranks 39th out of 51 states and territories for Market Research Analysts and Marketing Specialists pay. The top 5 best-paying states:
Market Research Analysts and Marketing Specialists salary in other states
Massachusetts $101,810Delaware $101,270New York $98,580District of Columbia $98,090Washington $95,120California $94,700Colorado $93,050New Jersey $88,190Minnesota $87,510Rhode Island $86,240Oregon $79,150Illinois $79,120North Carolina $78,410Connecticut $77,740Virginia $76,980Maryland $76,370Georgia $75,850Florida $75,450Vermont $74,880Ohio $72,790Texas $72,520Maine $71,980Arizona $71,940Nevada $71,840Kansas $70,430Missouri $70,140Tennessee $69,790South Carolina $69,440Pennsylvania $68,760Montana $68,080Michigan $66,780Alaska $66,710Iowa $66,390Arkansas $65,430Wisconsin $64,800New Hampshire $64,570Indiana $63,700South Dakota $63,490New Mexico $61,950Oklahoma $61,940North Dakota $61,580Kentucky $61,480Wyoming $60,990Idaho $60,970Nebraska $60,000Louisiana $59,690Alabama $59,530Hawaii $59,390Mississippi $56,640West Virginia $52,340
Working as Market Research Analysts and Marketing Specialists in Utah
Nationally, about 900,000 people work as Market Research Analysts and Marketing Specialists in the United States. A bachelor's degree (about 4 years of college) is the standard entry requirement.
Considering a move? Compare Utah pay ($62,630) against the highest-paying state above, and weigh the difference against housing and everyday costs — a smaller paycheck in a cheaper state can stretch further.
Frequently asked questions
How much do Market Research Analysts and Marketing Specialists make in Utah?
The median Market Research Analysts and Marketing Specialists salary in Utah is $62,630 per year, or about $30.11 per hour, per official BLS state wage estimates. Salaries typically range from $38,380 at the entry level to $120,410 for the top 10% of earners.
How does Utah pay compare to the national average?
Utah pays Market Research Analysts and Marketing Specialists about 20% less than the national median of $78,760. Utah ranks 39th out of 51 states and territories reporting this occupation.
Is Utah a good state for Market Research Analysts and Marketing Specialists?
Pay runs below the national median here, at $62,630 a year. About 14,510 Market Research Analysts and Marketing Specialists are employed in Utah. A lower cost of living can offset the smaller paycheck, so compare take-home value, not just salary.
What are the highest-paying jobs in Utah?
The highest-paying occupations in Utah include Obstetricians and Gynecologists ($437,170), Radiologist ($417,250), General Internal Medicine Physician ($331,720), based on median annual pay in official BLS state estimates.
← See the national Market Research Analysts and Marketing Specialists salary report
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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), Unknown vintage. Education requirements: O*NET (U.S. Department of Labor). State figures are official BLS state-level wage estimates. Where BLS suppresses a state percentile, it is scaled from the official national distribution. Individual pay varies by employer, metro area, and experience.