Kentucky Median
$61,480
per year
Hourly Rate
$29.56
based on 2,080 hrs/yr
vs National
-22% vs US median
US median $78,760
State Rank
#43 of 51
6,290 employed here
How much do Market Research Analysts and Marketing Specialists make in Kentucky?
Market Research Analysts and Marketing Specialists working in Kentucky earn a median salary of $61,480 per year, or about $29.56 per hour. That is 22% below the national median of $78,760 for this occupation.
Within Kentucky, entry-level pay starts around $37,970 while the top 10% make $103,300 or more. The middle 50% of earners fall between $47,950 and $78,290 a year.
Market Research Analysts and Marketing Specialists salary range in Kentucky
| Pay level | Annual salary | Hourly rate | |
|---|
| 10th percentile (entry level) | $37,970 | $18.25 |
|
| 25th percentile (early career) | $47,950 | $23.05 |
|
| 50th percentile (median) | $61,480 | $29.56 |
|
| 75th percentile (experienced) | $78,290 | $37.64 |
|
| 90th percentile (top earners) | $103,300 | $49.66 |
|
How Kentucky compares
Kentucky ranks 43rd out of 51 states and territories for Market Research Analysts and Marketing Specialists pay. The top 5 best-paying states:
Market Research Analysts and Marketing Specialists salary in other states
Massachusetts $101,810Delaware $101,270New York $98,580District of Columbia $98,090Washington $95,120California $94,700Colorado $93,050New Jersey $88,190Minnesota $87,510Rhode Island $86,240Oregon $79,150Illinois $79,120North Carolina $78,410Connecticut $77,740Virginia $76,980Maryland $76,370Georgia $75,850Florida $75,450Vermont $74,880Ohio $72,790Texas $72,520Maine $71,980Arizona $71,940Nevada $71,840Kansas $70,430Missouri $70,140Tennessee $69,790South Carolina $69,440Pennsylvania $68,760Montana $68,080Michigan $66,780Alaska $66,710Iowa $66,390Arkansas $65,430Wisconsin $64,800New Hampshire $64,570Indiana $63,700South Dakota $63,490Utah $62,630New Mexico $61,950Oklahoma $61,940North Dakota $61,580Wyoming $60,990Idaho $60,970Nebraska $60,000Louisiana $59,690Alabama $59,530Hawaii $59,390Mississippi $56,640West Virginia $52,340
Working as Market Research Analysts and Marketing Specialists in Kentucky
Nationally, about 900,000 people work as Market Research Analysts and Marketing Specialists in the United States. A bachelor's degree (about 4 years of college) is the standard entry requirement.
Considering a move? Compare Kentucky pay ($61,480) against the highest-paying state above, and weigh the difference against housing and everyday costs — a smaller paycheck in a cheaper state can stretch further.
Frequently asked questions
How much do Market Research Analysts and Marketing Specialists make in Kentucky?
The median Market Research Analysts and Marketing Specialists salary in Kentucky is $61,480 per year, or about $29.56 per hour, per official BLS state wage estimates. Salaries typically range from $37,970 at the entry level to $103,300 for the top 10% of earners.
How does Kentucky pay compare to the national average?
Kentucky pays Market Research Analysts and Marketing Specialists about 22% less than the national median of $78,760. Kentucky ranks 43rd out of 51 states and territories reporting this occupation.
Is Kentucky a good state for Market Research Analysts and Marketing Specialists?
Pay runs below the national median here, at $61,480 a year. About 6,290 Market Research Analysts and Marketing Specialists are employed in Kentucky. A lower cost of living can offset the smaller paycheck, so compare take-home value, not just salary.
What are the highest-paying jobs in Kentucky?
The highest-paying occupations in Kentucky include Cardiologist ($558,180), Airline Pilots, Copilots, and Flight Engineers ($350,950), Anesthesiologist ($347,960), based on median annual pay in official BLS state estimates.
← See the national Market Research Analysts and Marketing Specialists salary report
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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), Unknown vintage. Education requirements: O*NET (U.S. Department of Labor). State figures are official BLS state-level wage estimates. Where BLS suppresses a state percentile, it is scaled from the official national distribution. Individual pay varies by employer, metro area, and experience.