South Carolina Median
$69,440
per year
Hourly Rate
$33.38
based on 2,080 hrs/yr
vs National
-12% vs US median
US median $78,760
State Rank
#28 of 51
11,920 employed here
How much do Market Research Analysts and Marketing Specialists make in South Carolina?
Market Research Analysts and Marketing Specialists in South Carolina take home a median of $69,440 annually — roughly $33.38 an hour — which runs 12% below the national median of $78,760.
Within South Carolina, entry-level pay starts around $39,950 while the top 10% make $153,090 or more. The middle 50% of earners fall between $51,410 and $100,020 a year.
Market Research Analysts and Marketing Specialists salary range in South Carolina
| Pay level | Annual salary | Hourly rate | |
|---|
| 10th percentile (entry level) | $39,950 | $19.21 |
|
| 25th percentile (early career) | $51,410 | $24.72 |
|
| 50th percentile (median) | $69,440 | $33.38 |
|
| 75th percentile (experienced) | $100,020 | $48.09 |
|
| 90th percentile (top earners) | $153,090 | $73.60 |
|
How South Carolina compares
South Carolina ranks 28th out of 51 states and territories for Market Research Analysts and Marketing Specialists pay. The top 5 best-paying states:
Market Research Analysts and Marketing Specialists salary in other states
Massachusetts $101,810Delaware $101,270New York $98,580District of Columbia $98,090Washington $95,120California $94,700Colorado $93,050New Jersey $88,190Minnesota $87,510Rhode Island $86,240Oregon $79,150Illinois $79,120North Carolina $78,410Connecticut $77,740Virginia $76,980Maryland $76,370Georgia $75,850Florida $75,450Vermont $74,880Ohio $72,790Texas $72,520Maine $71,980Arizona $71,940Nevada $71,840Kansas $70,430Missouri $70,140Tennessee $69,790Pennsylvania $68,760Montana $68,080Michigan $66,780Alaska $66,710Iowa $66,390Arkansas $65,430Wisconsin $64,800New Hampshire $64,570Indiana $63,700South Dakota $63,490Utah $62,630New Mexico $61,950Oklahoma $61,940North Dakota $61,580Kentucky $61,480Wyoming $60,990Idaho $60,970Nebraska $60,000Louisiana $59,690Alabama $59,530Hawaii $59,390Mississippi $56,640West Virginia $52,340
Working as Market Research Analysts and Marketing Specialists in South Carolina
Nationally, about 900,000 people work as Market Research Analysts and Marketing Specialists in the United States. A bachelor's degree (about 4 years of college) is the standard entry requirement.
Considering a move? Compare South Carolina pay ($69,440) against the highest-paying state above, and weigh the difference against housing and everyday costs — a smaller paycheck in a cheaper state can stretch further.
Frequently asked questions
How much do Market Research Analysts and Marketing Specialists make in South Carolina?
The median Market Research Analysts and Marketing Specialists salary in South Carolina is $69,440 per year, or about $33.38 per hour, per official BLS state wage estimates. Salaries typically range from $39,950 at the entry level to $153,090 for the top 10% of earners.
How does South Carolina pay compare to the national average?
South Carolina pays Market Research Analysts and Marketing Specialists about 12% less than the national median of $78,760. South Carolina ranks 28th out of 51 states and territories reporting this occupation.
Is South Carolina a good state for Market Research Analysts and Marketing Specialists?
Pay runs below the national median here, at $69,440 a year. About 11,920 Market Research Analysts and Marketing Specialists are employed in South Carolina. A lower cost of living can offset the smaller paycheck, so compare take-home value, not just salary.
What are the highest-paying jobs in South Carolina?
The highest-paying occupations in South Carolina include General Internal Medicine Physician ($359,500), Neurologist ($352,680), Emergency Medicine Physician ($341,960), based on median annual pay in official BLS state estimates.
← See the national Market Research Analysts and Marketing Specialists salary report
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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), Unknown vintage. Education requirements: O*NET (U.S. Department of Labor). State figures are official BLS state-level wage estimates. Where BLS suppresses a state percentile, it is scaled from the official national distribution. Individual pay varies by employer, metro area, and experience.