Texas Median
$72,520
per year
Hourly Rate
$34.87
based on 2,080 hrs/yr
vs National
-8% vs US median
US median $78,760
State Rank
#21 of 51
63,350 employed here
How much do Market Research Analysts and Marketing Specialists make in Texas?
Market Research Analysts and Marketing Specialists working in Texas earn a median salary of $72,520 per year, or about $34.87 per hour. That is 8% below the national median of $78,760 for this occupation.
Within Texas, entry-level pay starts around $37,640 while the top 10% make $135,710 or more. The middle 50% of earners fall between $52,060 and $98,320 a year.
Market Research Analysts and Marketing Specialists salary range in Texas
| Pay level | Annual salary | Hourly rate | |
|---|
| 10th percentile (entry level) | $37,640 | $18.10 |
|
| 25th percentile (early career) | $52,060 | $25.03 |
|
| 50th percentile (median) | $72,520 | $34.87 |
|
| 75th percentile (experienced) | $98,320 | $47.27 |
|
| 90th percentile (top earners) | $135,710 | $65.25 |
|
How Texas compares
Texas ranks 21st out of 51 states and territories for Market Research Analysts and Marketing Specialists pay. The top 5 best-paying states:
Market Research Analysts and Marketing Specialists salary in other states
Massachusetts $101,810Delaware $101,270New York $98,580District of Columbia $98,090Washington $95,120California $94,700Colorado $93,050New Jersey $88,190Minnesota $87,510Rhode Island $86,240Oregon $79,150Illinois $79,120North Carolina $78,410Connecticut $77,740Virginia $76,980Maryland $76,370Georgia $75,850Florida $75,450Vermont $74,880Ohio $72,790Maine $71,980Arizona $71,940Nevada $71,840Kansas $70,430Missouri $70,140Tennessee $69,790South Carolina $69,440Pennsylvania $68,760Montana $68,080Michigan $66,780Alaska $66,710Iowa $66,390Arkansas $65,430Wisconsin $64,800New Hampshire $64,570Indiana $63,700South Dakota $63,490Utah $62,630New Mexico $61,950Oklahoma $61,940North Dakota $61,580Kentucky $61,480Wyoming $60,990Idaho $60,970Nebraska $60,000Louisiana $59,690Alabama $59,530Hawaii $59,390Mississippi $56,640West Virginia $52,340
Working as Market Research Analysts and Marketing Specialists in Texas
Nationally, about 900,000 people work as Market Research Analysts and Marketing Specialists in the United States. A bachelor's degree (about 4 years of college) is the standard entry requirement.
Considering a move? Compare Texas pay ($72,520) against the highest-paying state above, and weigh the difference against housing and everyday costs — a smaller paycheck in a cheaper state can stretch further.
Frequently asked questions
How much do Market Research Analysts and Marketing Specialists make in Texas?
The median Market Research Analysts and Marketing Specialists salary in Texas is $72,520 per year, or about $34.87 per hour, per official BLS state wage estimates. Salaries typically range from $37,640 at the entry level to $135,710 for the top 10% of earners.
How does Texas pay compare to the national average?
Texas pays Market Research Analysts and Marketing Specialists about 8% less than the national median of $78,760. Texas ranks 21st out of 51 states and territories reporting this occupation.
Is Texas a good state for Market Research Analysts and Marketing Specialists?
Pay runs below the national median here, at $72,520 a year. About 63,350 Market Research Analysts and Marketing Specialists are employed in Texas. A lower cost of living can offset the smaller paycheck, so compare take-home value, not just salary.
What are the highest-paying jobs in Texas?
The highest-paying occupations in Texas include Cardiologist ($410,150), Neurologist ($360,640), Physician, Pathologists ($345,830), based on median annual pay in official BLS state estimates.
← See the national Market Research Analysts and Marketing Specialists salary report
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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), Unknown vintage. Education requirements: O*NET (U.S. Department of Labor). State figures are official BLS state-level wage estimates. Where BLS suppresses a state percentile, it is scaled from the official national distribution. Individual pay varies by employer, metro area, and experience.