How much do Market Research Analysts and Marketing Specialists make?
The median pay for Market Research Analysts and Marketing Specialists in the United States is $78,760 per year — about $37.87 per hour. Entry-level positions start near $43,390, while the most experienced professionals in the top 10% earn $155,480.
That is $17,370 more than the median across all occupations in BLS data ($61,390).
Market Research Analysts and Marketing Specialists salary range by percentile
Half of all Market Research Analysts and Marketing Specialists earn between $58,350 and $108,310 a year.
| Pay level | Annual salary | Hourly rate | |
|---|---|---|---|
| 10th percentile (entry level) | $43,390 | $20.86 | |
| 25th percentile (early career) | $58,350 | $28.05 | |
| 50th percentile (median) | $78,760 | $37.87 | |
| 75th percentile (experienced) | $108,310 | $52.07 | |
| 90th percentile (top earners) | $155,480 | $74.75 |
Highest-paying states for Market Research Analysts and Marketing Specialists
Where you work matters more than almost anything else. Massachusetts leads the country for Market Research Analysts and Marketing Specialists pay at $101,810 a year, followed by Delaware ($101,270) and New York ($98,580). At the other end, West Virginia posts the lowest median at $52,340 — a gap of $49,470 for the same job, driven by local demand, industry mix, and cost of living.
| # | State | Median salary | Hourly | vs national |
|---|---|---|---|---|
| 1 | Massachusetts | $101,810 | $48.95 | +29% |
| 2 | Delaware | $101,270 | $48.69 | +29% |
| 3 | New York | $98,580 | $47.39 | +25% |
| 4 | District of Columbia | $98,090 | $47.16 | +25% |
| 5 | Washington | $95,120 | $45.73 | +21% |
Market Research Analysts and Marketing Specialists salary in every state
Official BLS state-level figures across 51 states and territories. Click a state for the full local breakdown.
Workforce and education
About 900,000 people work as Market Research Analysts and Marketing Specialists in the United States. The mean (average) wage is $89,490 — above the median, which means high earners pull the average up. On qualifications: a bachelor's degree (about 4 years of college) is the standard entry requirement, per O*NET occupation data.
Frequently asked questions
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