West Virginia Median
$52,340
per year
Hourly Rate
$25.16
based on 2,080 hrs/yr
vs National
-34% vs US median
US median $78,760
State Rank
#51 of 51
1,650 employed here
How much do Market Research Analysts and Marketing Specialists make in West Virginia?
Market Research Analysts and Marketing Specialists in West Virginia take home a median of $52,340 annually — roughly $25.16 an hour — which runs 34% below the national median of $78,760.
Within West Virginia, entry-level pay starts around $34,160 while the top 10% make $93,430 or more. The middle 50% of earners fall between $38,250 and $69,550 a year.
Market Research Analysts and Marketing Specialists salary range in West Virginia
| Pay level | Annual salary | Hourly rate | |
|---|
| 10th percentile (entry level) | $34,160 | $16.42 |
|
| 25th percentile (early career) | $38,250 | $18.39 |
|
| 50th percentile (median) | $52,340 | $25.16 |
|
| 75th percentile (experienced) | $69,550 | $33.44 |
|
| 90th percentile (top earners) | $93,430 | $44.92 |
|
How West Virginia compares
West Virginia ranks 51st out of 51 states and territories for Market Research Analysts and Marketing Specialists pay. The top 5 best-paying states:
Market Research Analysts and Marketing Specialists salary in other states
Massachusetts $101,810Delaware $101,270New York $98,580District of Columbia $98,090Washington $95,120California $94,700Colorado $93,050New Jersey $88,190Minnesota $87,510Rhode Island $86,240Oregon $79,150Illinois $79,120North Carolina $78,410Connecticut $77,740Virginia $76,980Maryland $76,370Georgia $75,850Florida $75,450Vermont $74,880Ohio $72,790Texas $72,520Maine $71,980Arizona $71,940Nevada $71,840Kansas $70,430Missouri $70,140Tennessee $69,790South Carolina $69,440Pennsylvania $68,760Montana $68,080Michigan $66,780Alaska $66,710Iowa $66,390Arkansas $65,430Wisconsin $64,800New Hampshire $64,570Indiana $63,700South Dakota $63,490Utah $62,630New Mexico $61,950Oklahoma $61,940North Dakota $61,580Kentucky $61,480Wyoming $60,990Idaho $60,970Nebraska $60,000Louisiana $59,690Alabama $59,530Hawaii $59,390Mississippi $56,640
Working as Market Research Analysts and Marketing Specialists in West Virginia
Nationally, about 900,000 people work as Market Research Analysts and Marketing Specialists in the United States. A bachelor's degree (about 4 years of college) is the standard entry requirement.
Considering a move? Compare West Virginia pay ($52,340) against the highest-paying state above, and weigh the difference against housing and everyday costs — a smaller paycheck in a cheaper state can stretch further.
Frequently asked questions
How much do Market Research Analysts and Marketing Specialists make in West Virginia?
The median Market Research Analysts and Marketing Specialists salary in West Virginia is $52,340 per year, or about $25.16 per hour, per official BLS state wage estimates. Salaries typically range from $34,160 at the entry level to $93,430 for the top 10% of earners.
How does West Virginia pay compare to the national average?
West Virginia pays Market Research Analysts and Marketing Specialists about 34% less than the national median of $78,760. West Virginia ranks 51st out of 51 states and territories reporting this occupation.
Is West Virginia a good state for Market Research Analysts and Marketing Specialists?
Pay runs below the national median here, at $52,340 a year. About 1,650 Market Research Analysts and Marketing Specialists are employed in West Virginia. A lower cost of living can offset the smaller paycheck, so compare take-home value, not just salary.
What are the highest-paying jobs in West Virginia?
The highest-paying occupations in West Virginia include Orthopedic Surgeon, Except Pediatric ($597,740), Emergency Medicine Physician ($491,230), Radiologist ($471,650), based on median annual pay in official BLS state estimates.
← See the national Market Research Analysts and Marketing Specialists salary report
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Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), Unknown vintage. Education requirements: O*NET (U.S. Department of Labor). State figures are official BLS state-level wage estimates. Where BLS suppresses a state percentile, it is scaled from the official national distribution. Individual pay varies by employer, metro area, and experience.